Digital Marketing Course
Master the art of online promotion with our hands-on Digital Marketing Course in Ahmedabad. This offline, classroom-based training is ideal for beginners, students, business owners, and aspiring digital marketers who want to gain practical skills and confidently step into the fast-growing world of digital marketing.
As Ahmedabad continues to develop into a modern digital hub, the demand for skilled digital marketing professionals is rapidly rising. Businesses of all sizes are going online, and they need experts who can drive traffic, boost brand visibility, and convert leads into customers through strategic online campaigns.
With our practical, in-person course, you’ll learn how to create and manage digital marketing strategies across platforms like Google, Facebook, Instagram, YouTube, and more, preparing you for a successful career in one of the most in-demand fields today.
Course Details :
- Course Fees :
- List Item #1
- Course Fees :
- List Item #1
Key Features
- In-person guidance from experienced instructors
- Covers all essential areas of digital marketing
- Run real-time ads and manage campaigns
- Hands-on tasks and projects for every module
- Learn to use Google Ads, Analytics, Meta Business Suite, and more
- Certificate of Completion
Duration & Timings
Course Length:
12 to 14 Weeks
Schedule:
1 Hour Daily – 5 Days a Week
Batch Options :
Morning | Afternoon | Evening | Weekend
- Digital Marketing Course Modules
Introduction to Digital Marketing
- What is digital marketing? Scope and career opportunities
- Difference between traditional vs. digital marketing
- Understanding the customer journey and sales funnel
- Key digital marketing channels (SEO, SEM, Social Media, Email, Content)
Search Engine Optimization (SEO)
- Introduction to SEO and search engine algorithms
- Keyword research techniques (Google Keyword Planner, Ubersuggest)
- On-page SEO: meta tags, headings, URLs, internal linking, image SEO
- Off-page SEO: backlink building strategies, directory submissions
- Technical SEO: XML sitemaps, robots.txt, site speed, mobile optimization
- Tools: Google Search Console, SEMrush, Ahrefs (basics)
Social Media Marketing (SMM)
- Setting up and optimizing business profiles on Facebook, Instagram, LinkedIn
- Creating a social media content calendar
- Running paid ad campaigns (Facebook Ads Manager, Instagram Ads)
- Targeting, retargeting, budgeting, and measuring ROI
- Social media engagement strategies and trends
- Tools: Meta Business Suite, Canva, Buffer
Google Ads (PPC Advertising)
- Introduction to paid marketing and Google Ads ecosystem
- Creating search, display, and video ad campaigns
- Writing effective ad copies & CTAs
- Remarketing & conversion tracking
- Tools: Google Ads, Google Keyword Planner
Content & Email Marketing
- Understanding content types: blog, infographic, video, social
- Content ideation, planning, and scheduling
- How to write SEO-optimized blogs and articles
- Visual content creation using Canva
- Building a brand voice through storytelling
- Case studies: What makes content go viral
- Building and segmenting email lists
- Creating effective newsletters & promotional emails
- Writing subject lines that boost open rates
- Email automation flows (welcome series, abandoned cart, re-engagement)
- Tools: Mailchimp, ConvertKit, Brevo (formerly Sendinblue)
- Email performance metrics: open rate, CTR, bounce rate
Google Analytics & Reporting
- Introduction to Google Analytics (GA4)
- Setting up goals, events, and funnels
- Understanding traffic sources, bounce rate, session time
- Tracking user behavior with heatmaps (Hotjar basics)
- Creating performance reports for clients or teams
- Interpreting data to improve marketing decisions
Final Project & Portfolio
- Plan and execute a full digital marketing campaign
- Create SEO content, run ads, build a landing page, and track analytics
- Present your project with performance reports
- Build a professional portfolio to showcase to employers or clients
Who Should Enroll
- No prior experience needed—start from scratch
- Students & Graduates: Build a career in digital marketing or boost your resume
- Freelancers: Learn how to attract and retain digital marketing clients
- Business Owners: Promote your business effectively online
- Job Seekers: Prepare for digital marketing roles across multiple industries
What You’ll Gain
- SEO Skills: Rank websites higher on Google
- Social Media Marketing: Promote brands on Facebook, Instagram & LinkedIn
- Google Ads Mastery: Create and manage paid ad campaigns
- Email & Content Marketing: Write, plan, and automate marketing content
- Analytics & Reporting: Measure performance with Google Analytics & insights
- Job-Ready Portfolio: Showcase your work with real campaign results
Job Opportunities After Completion of Digital Marketing Course
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Google Ads (PPC) Specialist
- Content Marketer
- Content Marketer
- Freelance Digital Marketer
- Marketing Strategist (Entry-Level)
